Free 2-day live experience • November 14–15 • South Florida
Your Next Level of Success Won't Come From Working Harder. It'll Come From Becoming More Influential.
Two days in the room with me. Built for entrepreneurs, sales professionals and leaders who are ready to break through what's been holding their performance back, build real influence, and get results that hold, in business and in life.
- Close with greater confidence: Learn how to show up with composure and certainty during high-pressure conversations.
- Lead without carrying everything: Recognize the patterns that keep you stuck in control and micromanagement.
- Build influence that lasts: Develop a practical framework for communicating, leading, and performing more consistently.
Two questions so the room is full of the right people. Your answers aren't shared.
Coming from out of state and have a question? Email team@ryanzofay.com.
It's Not How Hard You Work. It's Who You're Being.
Have you ever had one of those days where something's going on at home, you didn't get enough sleep, and the biggest deal of the month is on the calendar? You're frustrated before you even pick up the phone. But you're a pro, so you get on anyway and say all the right things, and they hit you with "Let me think about it." It's the same offer that closed last Tuesday, at the same price, and they're gone.
“If I'm having a bad day, the person on the phone is going to know that I'm having a bad day.”— Jackie, admissions director
Maybe for you it's your team. You built it so you wouldn't have to do everything yourself. You hand them something that matters, you explain it twice, and on Friday it comes back wrong. So you stay late and fix it yourself again, and somewhere in there you start wondering why you even hired these people.
Or maybe you're on stage giving the same talk that sold the back of the room last month, and this time you can feel them lean back before your first slide. They clap at the end, somebody grabs you on the way out and tells you it was powerful, and nobody buys.
They might not know what's going on with you, but I promise you they can feel it. A prospect feels it, your team feels it, and a room full of people feels it.
Most of us are living in survival. I lived in survival the majority of my life. I thought I had to. "If I prove myself, I'm okay." "If I handle everything, nobody can hurt me." "If I stay in control, nothing falls apart." "Never need anybody." And survival works. It's probably why you're good at what you do and why everybody relies on you.
But it's also the reason you can't switch off, and the reason you end up doing it all yourself. On your off day, the people around you feel it, and the harder you push, the more you push people away.
See, there's forced influence and clean influence. Pushing, demanding, needing the yes, that's forced. And no new script fixes that, because it's an inside job. For two days, I'm going to teach you clean influence, which is how you create willing movement without force.
People Don't Do Things Unless They Feel Like Doing Them.
See, you don't need more skill. You've got skill, that's how you got here. You're already influencing people every single day. The skill you want to learn is how to influence better.
Let me tell you how I found that out.
December 17th, 2007. I'm a commodity broker cold-calling 15-cent lead cards, and nine months in I've made $30,000. Then the market crashes. And I'm not even kidding you, I had my story ready to go: the market crashed, that's why nobody's buying.
My boss tells me, "It's not for everybody." My grandfather tells me a guy with a GED isn't going to make it in finance.
And that story was the problem. As long as I believed it, every person I called was talking to a broker who already expected a no, and they could feel it.
So I decided they were both wrong. I dropped the story and got back on the phone.
Over the next fourteen months, I made close to a million dollars.
Now think about that. The leads didn't change, and the script didn't change. I changed. Who I was being changed, and so the person on the other end of the phone felt something different and started saying yes.
That's what I mean when I say influence isn't what you say, it's who you are. And it's the same skill that builds belief in your brand, develops your leaders and sells from stage.
“Now I'm regulated. I'm not just faking calm. I really am calm. I haven't changed jobs, but the way that I'm doing my job is completely different.”— Anel, sales leader. Sales went from over $1M to on track for $3M. Same company, same products.
Individual results, not typical. Your results depend on your work.
And it's not just me. Adam did it with his team, and Joyceline did it the first time she hosted her own event. I'll show you how in the room.
Two Days That Could Change How You Sell, Lead, and Perform
Day 1: Identify What's Holding You Back
Discover the patterns driving inconsistency, pressure, and self-sabotaging behaviors. See them demonstrated through live coaching and apply the insights to your own situations.
Day 2: Learn How to Break Through
Identify what those patterns may be costing you in time, deals, and opportunities. Learn my framework and develop an action plan for applying it to your next sales conversation, leadership challenge, or presentation.
What You'll Walk Away With After Two Days
- 01Identify Your Performance BarriersUnderstand the patterns influencing how you sell, lead, and communicate.
- 02Master Your Response Under PressureLearn how to approach difficult conversations with greater composure and clarity.
- 03Increase Your Ability to InfluenceDevelop more effective ways to build trust, communicate, and inspire action.
- 04Build Your Next-Level Action PlanLeave with specific changes to apply in your business and life.
Most People Think Success Will Fix How They Feel. It's the Other Way Around.
Think about your last big win. How long did that feeling last before you were already chasing the next thing?
August 2018, I'm at a Tony Robbins event with 4,500 people in the room. He has everybody stand up and starts going down the list, and when he gets to $10 million a year, I'm one of seven people still standing. That's what my business was doing. I was in the top 0.4% of America.
And I was miserable. From the outside I had it all, the nice car, the gorgeous fiancée. On the inside the relationship was toxic, my mom was on her deathbed, and I was incapable of putting anyone's needs before my own.
That's when I wrote this down: "Money doesn't heal trauma. Success doesn't heal shame. Achievement doesn't heal fear."
And I still had to learn it again. In 2024 I made about $4 million in a hard season, and I felt like the walls were closing in. Four million dollars. How does that make sense?
It makes sense because the number was never the problem. I see it all the time with founders. The business goes from $1M to $5M to $20M, and they're still overworking, still micromanaging and still can't relax, because the same person is running it.
See, if you master your inner world, you can get anything you want in your external world. Most people try to do it the other way around.
So here's the question I'm going to ask you in the room, and you can start sitting with it now: what external success are you hoping will solve your internal problem? "Once I get there, then I'll be okay."
You're not broken, and you don't need to give up the success. You just need to stop running it on survival.
The Survival Program Wears 4 Faces. See Which One Is You.
I've coached hundreds of closers, owners, sales leaders and speakers through this. When somebody tells me their results have plateaued, I can usually see which face they're wearing inside ten minutes. Most people wear more than one.
1. The Prover
"The more impressive I am, the more you'll like me." That was me for years. If I wasn't pursuing, conquering or building, I didn't feel worth anything. The Prover over-explains on calls, over-delivers on stage, discounts under pressure, and can't let a no sit.
2. The Commander
"If I don't control it, it falls apart." So you hand it off, and you take it right back. And your team's just sitting there, waiting on you. That's a survival program running your org chart.
3. The Fixer
You take care of everybody. You over-function. Somewhere along the way, doing things for people got mixed up with being worth something. The Fixer closes by rescuing, and attracts clients who need rescuing.
4. The Hustler
You learned early that if you stop, the world falls apart. So you never stop. And the win you worked a year for feels good for about a day before you're already looking at the next thing.
One honest question: how many of the four did you just recognize?
In the room, that recognition becomes something you can find on yourself, in your own words, with tools you'll use the same week.
About your instructor
I'm Ryan Zofay.
From nearly $1 million in personal sales to leading a company on pace to generate over $120 million in annual revenue.
I know what it takes to sell, lead, and scale because I've done it myself.
From mastering high-pressure sales conversations to building an organization with 650 team members across seven locations, I've spent my career learning what separates temporary performance from sustainable growth.
I've spoken to audiences of up to 5,000 people and coached hundreds of sales professionals, entrepreneurs, and business leaders.
Now I'm bringing those lessons into one room to help you identify what's holding back your next level of performance and develop the influence to move beyond it.
Two days. Real work. A framework you can start applying immediately.
"But I've Already Done Tony. I've Done the Events. I've Read the Books…"
I know. So have I. Thirty of them.
Here's why it wore off when you got home, and it matters: you added skills to the same program.
Every course, every script, every sales training, every stage technique you've ever bought ran on survival. So you don't go further. You go faster toward the same wall, and you burn out sooner doing it.
You didn't fail. Fix one symptom and you'll get a new one, because the program was never touched.
That's also why the breakthrough you had at that event didn't last. A breakthrough drains the tank. It doesn't fill it. What fills it is a practice, and the practice only works once you know what you're practicing against.
This isn't a fresher coat of paint on the high-performance playbook. It's the part that playbook skips. Massive action, state control, charge the mound: all real, all useful, and all of it running on whatever's already in the tank.
"I'm Not the Therapy Type." Good. Neither Was I.
If you're a closer, an operator, a guy who's proud of being the toughest person in the room, you've probably watched the hand-on-the-heart stuff and thought, "That's not me. I don't cry. I'm not laying on a floor with music playing."
I was the angriest guy in every room I walked into. At events they'd seat me next to the people who couldn't get to their anger, because I'd set them off. That was my identity. That's where I felt safe.
It took me four or five events to find out the angriest guy in the room was the most scared kid in the room. And when that moved, everything else moved: the company, the relationships, the way people said yes to me.
This isn't therapy. Therapy is about understanding where it came from. These two days are about what's running on your calls, in your meetings and on your stage today, how to catch it in your own words, and what to put in the tank instead. You'll do the work on paper, in the room. Nobody's going to ask you to cry. A lot of the toughest guys do anyway.
“I took a step back from trying to force and control.”— Max, who came in "really good at performing" and numb for 30 years. Raised over $1M in the six months after.
Individual results, not typical. Your results depend on your work.
What Could You Get Back?
Same team. Same offer. Same market. The only thing that changes is what you're running on.
I did this math live with Adam, a marketing agency owner with 50 employees doing $500–600K a month.
Ceiling Calculator — a rough, illustrative version
Example figures are Adam's: about $85,000 net a month, or roughly $490 an hour over a 40-hour week. Type your own. Illustrative only: this is capacity you could redirect, not money you're guaranteed to make.
Those are Adam's real numbers. He had every number. Adam's a math genius. He still hadn't handed it off, because the Commander wouldn't let him.
After he switched the fuel, he finally had the two hard conversations he'd been avoiding. His words: "Since they both left, we've made a hundred thousand more per month." Revenue up 40% in six months. Team up 30%.
Individual results, not typical. Your results depend on your work.
Ceiling Calculator — a rough, illustrative version
Example figures. Type your own. Illustrative, not a forecast: what you win back depends on your market, your pipeline and your work.
Ceiling Calculator — a rough, illustrative version
Example figures. Type your own. Illustrative, not a forecast: what a room does depends on your offer, your audience and your work.
Run a rough version above. In the room, we do it live, with your real numbers, and you'll leave with them written down — what staying put is holding back, in your own handwriting. Then ask the uncomfortable question: what is the program costing you every month, in hours, in deals and in rooms, while you keep pushing harder?
Is This Room Actually For You?
Be honest. It's built for one of three specific people:
Person 1 — You close for a living, and your off days are expensive.
Sales pro, closer, admissions, financial services, insurance, real estate. You know your numbers, you know your script, and you know that on certain days the same script doesn't work and you can't explain why. You're tired of "let me think about it" and you suspect it isn't about the prospect.
Person 2 — You own the business, and you're the bottleneck.
Nobody on your team does it as well as you, so you do it. You're working in the business thirty hours a week instead of on it. You've tried hiring, systems, KPIs, and you still can't hand it off, and you can't have the conversation with the person who isn't pulling their weight.
Person 3 — You speak, lead or sell from the front of a room, and you want the room to lean in.
You've got the content. You've got the stage. Some days the room is yours and some days it isn't, and you'd like to know what the difference actually is so you can walk in with it on purpose.
If any of those is you, this is the most useful weekend you'll spend this year.
If you're here to fix your accent or sound more polished at your job — I love you, but this isn't that. This is about moving people. Moving buyers. Moving teams. Moving rooms. And if you've never had to sell, lead or speak, save the seat for someone who has, and come back when you have.
What You Walk Out With
This isn't a listen-and-nod weekend. Here's what you leave with: where you stand on each of the four, and what it's holding back.
- Build a Credible Brand: Your brand is what people believe about you when you're not in the room. You'll find out which of the three brand ceilings you're stuck at: invisible, known but not trusted, or trusted but not scalable.
- Influence From Any Seat: Titles are given. Influence is earned. You'll find out where you are on the five levels of influence, from influencing yourself all the way to developing leaders who develop leaders.
- Sell From the Stage: One message, many decisions. You'll see what separates a room that buys from a room that claps, and which one you've been getting.
- Lead Without Force: Force creates compliance. Influence creates ownership. You'll find out which one you've been leading with.
- Your numbers: A rough, honest estimate of what staying where you are is holding back, in your own handwriting.
Everything comes back to one skill: influence. And it starts with who you're being.
What People Say After Doing the Work
Real people, real numbers, in their own words, from students who did the work.
Anel — sales over $1M to on track for $3M · regional manager over 9 states"I'm not just faking calm. I really am calm." Same company. Hired differently: she could tell where she was in the program "just by who I picked."
Christian — #1 in his life insurance company · 17 policies in a month"It's crazy when you hold on to these negative emotions, how much it affects your mindset and the way that you show up in the world." The company asked him to train people who'd been there longer than he had.
Adam — $100,000 more per month · revenue up 40% in six monthsMarketing agency, 50 employees. Finally had the two hard conversations. "Since they both left, we've made a hundred thousand more per month."
Max — raised over $1M in six months · two more profitable companiesCame in "really good at performing." Stepped into "that clean handoff," giving his people "the space to make mistakes."
Daniel — six figures to seven in under a year · $10M+ in equityPut a wall up the second he heard the word "program." Joined anyway. A year later he'd done every item on the list he wrote on the first call.
Kelsey — $36,000 a year, 90-hour weeks, to on track for $750,000Was working for "another version of her father." "I've done the work and forgiven myself, and I now get to decide how I want to live my life."Individual results, not typical. Your results depend on your work.
And it moves fast. This isn't a course you'll "get to." It's two days you'll use the same week.
★ Real Talk On Why It's Free ★
I charge $10,000 for an hour of my time, and people have paid it. Two days in a room with me is not a free thing. So why is this?
Here's the honest math. Every time I run a room like this, some of the people in it decide they want to go further: to do the full sequence with me, in person, over a year. That's my Mastering Influence program, and rooms like this are where most of those people meet me. So the seats stay free because the room brings me great students.
And if you take the two days and run with it on your own, that's completely fine too. You'll leave knowing where you stand on all four, and your number.
That's the catch, stated plainly. It's the only catch.
“I gained so much more in two days than I gained in two weeks from the coaching program that I was already a part of.”— Amanda
"It's a Weekend. My Family Comes First."
Good. They should. Here's the part worth sitting with.
The program shows up at home too. The partner who gets "home but not really home." The win you can't feel. The kid downloading the fuel you run on. Whatever you don't drain, they inherit.
The person who flies home Sunday night isn't the same person who flew in Friday. The family doesn't get less of you for these two days. They get more of you for every day after.
Getting here is simple.
Fly in Friday. Out Sunday night. The room pays for itself in one saved deal, one hard conversation you've been avoiding, or one month of the leak stopped. The operators flying in for this aren't guessing at the math. They've already run it.
- Nearest airport: Fort Lauderdale (FLL)
- Schedule: doors 10:00 AM, start 11:00 AM, end 6:00 PM, both days
- Venue: We Level Up Studio, 1701 Green Road, Suite B, Deerfield Beach, FL 33064. Free on-site parking.
- Questions about getting here? Email team@ryanzofay.com.
Quick Answers Before You Claim Your Seat
Why is it in person? Can I just watch a recording?
No recording for this room, and that's the point. The live transformations are the part you can't get from a video. You watch the mechanism get found and switched on a real person in front of you, and the room reflects back what you can't see in yourself. That's what the two days are.
I've done Tony. I've done events. They wore off. Why would this be different?
Because every one of those taught you a skill and left the program running underneath it. This starts with the program.
I'm coming from out of state. What's the schedule?
Doors open at 10:00 AM both days, we start at 11:00 AM, and we wrap by 6:00 PM so you can fly out Sunday night. Fly into Fort Lauderdale (FLL) Friday, out Sunday.
Can I bring my team?
Yes. Each person claims their own seat on this page, free, so we know who's coming and they get the event-day texts. If you lead a team, it's worth it. You all go home having seen the same thing, and you'll talk about it differently on Monday.
What should I bring?
A pen and paper. Wear something comfortable. You'll be in that room for most of the day.
I'm a closer, not a business owner. Is this for me?
It was built for you first. Influence starts on a call: before it, during the pushback and after the no. Selling from the stage is the same skill with more people in the room.
Does this work outside the US / in my industry?
The program doesn't care what you sell. Life insurance, mortgages, SEO, treatment admissions, real estate, agencies, lighting showrooms, speaking: the same four faces show up in every one of them, and influence works the same way in all of them.
I'm not an emotional person. Is this going to be a cry-fest?
No. Nobody's asked to share anything. The angriest guy in every room I ever walked into got more out of this than anybody, and that guy was me.
What is VIP?
An upgrade you can claim on the next page, right after you register. It's not about the money, it's about what the money does: people show up for what they've paid for. VIP gets you a 30-minute closed-door Business Leadership Session with Ryan, a reserved VIP section at the front of the room, and your spouse or partner comes with you, free.
Stop Surviving Beautifully.
Your next call, your next meeting, your next room will go one of two ways.
A "let me think about it", or a yes that didn't feel like work. You already know what the current fuel produces. Every call, every meeting, every room, it costs you what it cost you last time.
On November 14–15 in Deerfield Beach, I'll show you the program that got you here, the ceiling it built, and how to break through it, and you'll leave with your own numbers on what staying put is holding back.
Limited Seats. One Room. Two Days.
November 14 and 15. We Level Up Studio, Deerfield Beach, Florida.
This isn't a countdown timer someone coded. It's a physical room with a fire code. Seating is limited. When the seats are gone, the room's full, and the next one isn't scheduled yet.
On November 15 you can be the person who finally saw the program running, or the person who's still wondering why the win didn't land.
Keep the success. Lose the survival. See you in the room.
Saturday & Sunday, November 14–15, 2026 · Deerfield Beach, FL · Limited seating
— Ryan Zofay —